Social networking sites sometimes play a part in the marketing of the music video, if its done the right way. Some artists can be established by these networking sites, such as YouTube and previously Myspace; these are where these new artists post their videos/songs and try to get their target audiences' attention into liking and listening to the song. Even with already famous artists, music videos are posted everyday to these social networking sites to increase their popularity so they can gain more fans, who therefore go and buy it online/buy the cd in stores.
An example is Lily Allen; she used the site Myspace to establish a fan base. Allen used all the functions of Myspace to deliver content to all her fans; her blog had become one of the most infamous in the global music industry, which later on gave her a nomination in the 2008 NME awards for the category of Best Band Blog. The blog had many things to it, that helped her communicate with her fans. It had explanantions of her controversial antics; wardrobe malfunctions; and wars with Perez Hilton etc. She also had posted things such as BTS footage of from album cover shoots; photos of music video shoots; orginal covers of popular songs; videos and pictures from her everyday life. So the blog wasn't just about her music, but her way of expressing herself.
(Add another artist that used social networking sites)
Wednesday, 3 October 2012
Tuesday, 2 October 2012
Research: How Music Industry Uses Social Networks.
Social Networks play a massive role in the music industry.
The majority of young artists have a social network page which would be either:
This is to communicate with fans and to promote singles, albums and or upcoming tour dates.
I think this is a very hands on way to market a singer/band because they can get feedback from fans and suggestions to make their next album or song much more successful.
Most music companies such as Parlophone have a facebook page or youtube to help promote thier artists.
The majority of young artists have a social network page which would be either:
OR
This is to communicate with fans and to promote singles, albums and or upcoming tour dates.
I think this is a very hands on way to market a singer/band because they can get feedback from fans and suggestions to make their next album or song much more successful.
Most music companies such as Parlophone have a facebook page or youtube to help promote thier artists.
RESEARCH: Music Industry 2012
-The music industry is losing money through illegal downloading
-Artist and record companies making money by the music videos being made
-360 degree rule
-Merchandising
-Brand endorsements
-Topshop/H&M deals
-Perfume
-Advert deals
-Miche audience limited edition: high price records
-Artist and record companies making money by the music videos being made
-360 degree rule
-Merchandising
-Brand endorsements
-Topshop/H&M deals
-Perfume
-Advert deals
-Miche audience limited edition: high price records
The functions of a music video
Defines / Mobilizes / Represents / Incites / Symbolizes / Controls / Expresses / Transforms / Constructs /Unites ... all the main functions of music, and depending on the song itself and what the producers vision is a music video is created outlining a particular representaion to put forward to the public.
there are different genres of music and this has an influence on the type of video made, rock music tends to be heavy in production shots, basement/grime is very fast paste and RnB is sometimes tells a story and is sometimes slow.
Every music video consists of various shots showing different locations but along with the location change there also costume (mise en scene) changed constantly to make the video more interesting and attracting to the viewers. An average music video's doesn't usually extend the limit of 4 minutes so that again people watching do not get bored, and the shortness of the video makes in memorable.
Direction of attention: This is a main factor when creating a music video, by making the video more attractive it draws people into the screen and enables them to continue on watching, this is either done mainly through editing, by being creative through the transitioning of clips makes it more attractive and interesting, brightening the colours, (or accordingly to the song). by making the video look fun it can draw people in to wanted to join in, this is usually in dance song such as basement, grime, or party anthems. their are film based music video's which tells a story (narrative) instead of random clips put together.
there are different genres of music and this has an influence on the type of video made, rock music tends to be heavy in production shots, basement/grime is very fast paste and RnB is sometimes tells a story and is sometimes slow.
Every music video consists of various shots showing different locations but along with the location change there also costume (mise en scene) changed constantly to make the video more interesting and attracting to the viewers. An average music video's doesn't usually extend the limit of 4 minutes so that again people watching do not get bored, and the shortness of the video makes in memorable.
Direction of attention: This is a main factor when creating a music video, by making the video more attractive it draws people into the screen and enables them to continue on watching, this is either done mainly through editing, by being creative through the transitioning of clips makes it more attractive and interesting, brightening the colours, (or accordingly to the song). by making the video look fun it can draw people in to wanted to join in, this is usually in dance song such as basement, grime, or party anthems. their are film based music video's which tells a story (narrative) instead of random clips put together.
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