PRODUCTION: Skills Development 2

Prior to A2 Media, I had only known the simple aspects of editing, such as cutting, adding in simple effects, and sound. Now, I am able to cut videos by using the eraser tool, add markers, use motion, reverse and use special effects, dual screen/sections etc. These were very useful when coming to edit my music video. The markers were something that we had to work on, trying to mark where the verses/chorus began and where there is a beat that stands out in the video, that we could edit along with. I think they helped us a lot because it made it easier for us to align the videos to the correct places, and so that the syncing was right too.

In AS we did not have to think about shooting the same shot so many times for our thriller, but since we were shooting a music video this time, it was more hard, we had to film a lot of base tracks of our artist. This meant that we had to film our artist singing along with the lyrics from different angles, since each of them count as a base track and we were told to take as many base tracks as possible. 

One thing that we did do, and that we didn't in AS, was dismemberment. This is when the camera only shows a part of the human body. We did this in order to appeal to our male audience, so we had our artist's body parts filmed, such as the chest area. Another thing we did add is colour correction. In one of our scenes that was in Banksy Tunnel, the lighting was very dark. In order to brighten up the scene, we went onto 'modify' then to 'video filters' and finally to 'colour correction'. This skill was very useful because we thought we would have to re-shoot the scenes again but we did not and just used the effects to adjust it to our liking. 

I also learnt how to have dual screens, which we did use in our music video. In order to do this, we went onto motion and changed the frame of each footage we had. This made a good effect to the beginning of our video, and it looked different too. 

Overall, I believe that the production of our music video went well. We were able to shoot at the various locations, using different effects to make the scenes more fun and also trying to get the lip-syncing right. They have all helped me to make a better music video, that appeals to our target audience.