Research: Analysis of digipacks

My first example of a digipack is Ellie Goulding's Lights album. The front of the digipack is displayed with Goulding's face, big that covers the whole space. It makes her face youthfull with the no make up look(more natural make up) which is great for her target audience, ( There is a strong sense of continuity in terms of colour, as we can see its mainly black and gold. On the image that she has used, there is a sort of shimmer/fairy dust which can be related to fantasy, something unreal. In terms of it going with her genre (which is indie folk + electro pop) we can see the edginess.
With the font, it is as if her name, Ellie Goulding is lighting up, since it is bright and seems like it is glowing in the dark (due to the lights). This is a very clever way of making the album name a concept in her digipack.

The back of her digipack is plain, but it still goes along with the colour scheme, by having the font in a sort of gold colour, simple but effective, since the front is already filled up with an image of the artists face.

Ellie Goulding's digipack does also relate to my genre (which is indie-pop) because she herself is in that genre. Same with her target audience, we both aim to the younger teens+adults around the age range of 13-25. The album cover looks youthful, which I am planning on to do with my digipack too.

The next digipack I will be looking at is "Family Jewel" by Marina and the Diamonds. Her genre is similar to my genre again, hers is Alternative/indie-pop too. For the front of her digipack, they have used the face of the artist, looking straight at the audience (whilst laying down). Her stage name, and title of the album is placed on the left, and it is one of the things that catches our eyes and makes us want to read it. It's font seems funky just like the vintage looking background. This may be used to attract Marina's target audience, just like ours, who are people (mainly females) aged 13-25.

The back of the digipack is done in a very creative way. They have put the track list going around  Marina's face. It stands out, edgy and quirky.  Even though I think a bit more colour would go well with this, it still does attract their target audience well. The track list is in the same font as the title  + album name which is good.

I really like the photo's they have taken for this digipack, and I too am planning to take close ups of my artist, and play around with the effects on photoshop to try out how it'll look.

Finally, the last digipack I will be looking at is Lily Allen's 'The Fear' album. This again is similar to my genre, Allen concentrates on pop music, same with us. In the front of the digipack, we can clearly see the bold black font that writes her name, and her album title in italics and smaller. The cover looks interesting, Allen is placed sitting on top of letters, the main on being an A (representing her name). She's in a baby pink dress, and seems to be wearing a hair accessory (looks like a tiara). It seems a little childish, but it targets her audience well, which again is people ages 13-25. It's full of colour, yet not messy.

The back again replicates the letters/design from the front cover. Its consistent and conventional. It has the track list placed above the design. And we can see the record label logo + other company logo's well. Its simple but effective. I really like this digipack, as it stands out, and different from what Lily Allen usually does.

I was inspired by these 3 artists for my own digipack. None of them have used really bold colours (wit the exception of a few in Lily Allen's one) which I plan to take on. I think having only a few colours present is more effective than having so many going on and making it look messy.