The first advertisement I will be looking at is Marina and the Diamonds' Family Jewels. She fits perfectly to the genre my artist is. As we can see, they have basically used the front of the digipack cover. The font is done as if its written by someone on paper, with the same retro/vintage looking background with the plants/floral print. The name of the artist is in bigger fonts, which attracts her audience, or anybody else that sees the album on a shelf. It needs to be recognizable. It also has a second smaller image, which is to get out her new single 'Shampain'. This is a very effective way of getting more people to buy it, since they may know of that single already. The smaller image of the CD is done by using the same font, but just in pink, so maybe its easier to distinguish it between the album and the single. They have also added an "Out now on iTunes" phrase. This is usefull for the audience, as iTunes is where most music is bought. I really like this, as it is just the artists face on the advert, its appealing.
Here is Jessie J's album advert "Who You Are". Her face is clear, it attracts the audience straight away, we are drawn to her face and her name instantly. The colours used go well with each other, the font is big, golden, and bold. Right underneath it there is the album title, in italics, smaller, white font. They have promoted Jessie J's previous smash hit "Price Tag" which features another famous artist named B.O.B. This is a great way of publicity since B.O.B. fans may also enjoy this music. Her genre is mainly R&B-Pop. Even though it doesn't match my genre perfectly, it still shows a strong female artist. We both still have the same target audience, which are people around the age of 13-25.
They have also included her website which is useful.
Finally, Two Door Cinema Club's 'Tourist History' album advert. They are mainly indie-pop/rock. Which is pretty similar to my genre, and their target audience may have more of a range of people, since they also have rock. However, I thought their advert was very effective. Their band name is written in a funky font that's the largest of them all. And then straight underneath it, is their album title. They have written that it is 'out now' and extras that their audience may be interested in. The colour scheme is plain and simple, its a monochrome effect. Also, the main picture in this is a cat, with a crown and sparkly eyes. This looks a little strange but in a good way. They have also added tour dates underneath which is effective, as their fans can see when they are coming to their city to play a gig. And again, they also have added their website, for people to get more information from.
By looking at these advertisements, I have a better understanding of how to go along doing my own advert for my artist. Examples may include to add things such as: website, company logo, where to purchase (like iTunes).
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