Research: Analysis of student work.

I am going to analyse by Kelly, Yasmin and Jasmine in the years 2010 -2011, I chose to analyse their video because I found the narrative very interesting and the mise en scene intriguing and pretty. Like the original video for the Florence and the Machine song Cosmic Love it’s very mystical and imaginative.

They used a range of effects ad cuts I particularly like the cut at the start which went with the beat of the song. The slow motion added depth to video especially when the character with top hat exhaled the cigarette smoke, it made the character look more evil. The lip syncing was very good and went in time with the song. I think the slow motion during the bridge did impact the music video because it made the lyrics more effective.

They used various camera angles ranging from close ups to pans, although the video was  very good it didn't there wasn't many locations featured in the video. 

They also had a good mise en scene, for example the table filled with strange food and steaming drinks, i think the brightly coloured cigarettes and the big ceramic cupcake, added mystery and youthfulness to the video and went along with the Alice In Wonderland style of the video, i think this video is an example of disjuncture because it has no connection to the lyrics.The costume and make/up was very creative and shows that they took this very seriously compared to other video that didn't have a change of costume.

This extreme close up camera angle was inspired by Florence and the machines video for Cosmic Love. (Top Image)

This scene is also reminiscent to Florence and the Machines video due to the leaves and the forest.

There isn't a significant signifier or iconography that would go with the genre but the group are clearly inspired by Florence and the machine videos as her videos always have a narrative and are quite mysterious and mystical.This music video will be targeted at teenagers/young adults due to the style of the video as its quite feminine the majority that will watch this may be female.