The function of a music video is to promote the artist and song and sometimes another product. Like in Avril Lavigne's 'What The Hell' video she promotes herself through her perfume & her clothing line and she also has her name in bold right across the screen at the beginning. Also her conglomerate company is Sony and this is shown throughout the video as they single shots showing different Sony appliances e.g the TV, the phone and the laptop. I also think that this is a good music video because there are plenty of shots, and her mise-en-scene fits well with the music and the artist.
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