Research: Andrew Goodwin's Theory =)

Andrew Goodwin’s theory is that music videos don’t really follow the traditional narrative because they choose to do it a different way compared to films and books. They also rely a lot on repetition as the same images would be shown throughout the video just like how the chorus is repeated throughout the song; intertextuality can be used as they repeat rhythms from other songs. Repetition is also used when the song is released as it will be seen on TV, played on the radio it could also be on a soundtrack of a film so that would make the song even more familiar to a wider audience. Music videos do have their own ending during their three minutes but it is more due to the climax they build up to which in the end fades away.

There are some music videos that can go into a deeper meaning into the visualisation rather than the actual words of the song. Whereas some can be very visual which will make people view it repeatedly as they really enjoy it, and some videos can have nothing to do with the words of the song. Music videos can also promote, if it is being used in a soundtrack they will use parts of the film during the video to promote both. There are three types of relations between songs and videos and they are called: Illustration, Amplification & Disjuncture.

His reasons are that music videos often don’t have a narrative structure and is built around the song. Also in music videos the singer is used as both the narrator and character. The singer also has very direct eye contact with the camera as it draws the viewers in wanting to see more as it involves them.

Music videos have recognisable features because of the artist singing as they sometimes have a signature move they do or how the dress. Especially women, they are portrayed as something for men to look at in music videos like women like Beyonce&Rihanna.

I think that the music video ‘We Belong Together’ by Mariah Carey shows Illustration as it shows a story that have meaning with the lyrics of the song. During the song there is a black&white shot showing a flashback which is also from another one of her songs showing the connection between the two. With this video you also see Mariah having her hair done, everything is white, we see flowers so we peace together that its a wedding. Also at the end when she jolts down the isle it all connects with the lyrics through a story.

I think that the music video ‘Who You Are’ by Jessie J shows Amplification as there is a deeper meaning to the lyrics in the video. Throughout the video Jessie J is in one outfit and one location but with a lot of different shots. The base track of her sitting at her dresser makes it look like she is looking in a mirror but is actually the camera. The video looks very simplistic but that gives the viewer a better chance to see what the deeper meaning to the song is. Especially near the end  it begins to rain/storm in her room and this also adds a climax to her lyrics and video.

I think that the music video ‘Love On Top’ by Beyonce shows Disjuncture as there is very little connection between the video and lyrics. The whole video is in one scene (a studio) they all change outfits around four times. As they change four times the sky outside comes black and they lights behind the dancers. While she is still in her first outfit she is dancing with dancers, they disappear and then reappear. At the end Beyonce is dancing and drops to the floor for the last pose and it goes back to the first outfit of her doing the same pose.