RESEARCH: Andrew Goodwin

 Andrew Goodwin’s theory:

Andrew Goodwin has identified a few key features in a music video, which are:
-A relationship between the lyrics and the visuals whether it amplifies/illustrates or contradicts the lyrics
-Genres tending to have their own musical style and iconography present in their music videos
-Numerous close ups of the main artist/vocalist
-The theme of voyeurism, plays a major part
-Intertextual references to media

Goodwin says that music videos often lack the visuals with its lyrics and artist. These relationships are built in the video whilst the close up shots of the artists gives them the publicity they need. Voyeurism is used to bring in more views, for it to be attractive to the males and thus making the video more popular. Then we have intertextuality which is often used maybe for a humorous effect.

E.g  Lily Allen's 'Smile' music video. It shows us the story of the lyrics, which is basically about taking revenge on the guy, and then smiling after it. We can see the links between the video and the lyrics, it illustrates it.

 

E.g:  The Script ft Will I Am "Hall of Fame". The music video hasn't got that much of a relation to the lyrics, but it adds meaning to it, because it shows how two people rise to the hall of fame after being bullied and then trying hard to succeed.

 

 

E.g: Kaiser Chiefs' 'Ruby' song. This song clearly shows that there is no connection to the lyrics, the lyrics is based on a girl, but in the music video you just see the band playing the song with miniture people and buildings.