Saturday, 6 October 2012

Planning: Brand Image (Website)


Eliza Doolittle's website is used to help promote her image and songs. In the middle of the picture is  the home back of the website and it has Eliza Doolittle's name right in the middle, this shows the audience who the artist is. Around her name is pictures of all things that she personally likes (it looks very much like a mood board) this helps to see the genre as well as there are a lot of bright colours, parts of London, lips and music and outfits. At the top of the home page it had the logos of the different social networking sites, that take you straight to her profile, and had a 'Click Here To Buy' link with a picture of her album. 

Eliza Doolittle's music genre is indie pop/folk and matching this with her very distinctive voice makes her very one of kind. She also has a very quirky, fun, feminine look to her outfits as you see on her 'gallery' page as she wears a lot of shorts and small tops as she doesn't mind showing her body. Also her long hair is very unique as it very untamed. As she doesn't mind experimenting it keeps her audience on their toes and wanting to see more. Also because of the outfits she likes to wear it is easier for her to perform in as it is very versatile and easy to work with as she likes riding bikes.

Her website really promotes her and her image as it has a 'shop' page which has DOO IT crop tops which is very her style and also nail varnish in very bright colours that are shown all through out her website, even when you go onto a link page the background colour changes to more bright colours. It also shows when she has any live gigs coming up which you can also book tickets on. It has a 'news' page as well to show anything and everything that is happening with Eliza Doolittle so all her fans can be up to date with what the singer has been up to at the moment.

No comments:

Post a Comment