Planning: DigiPacks.

i have recently been on HMV's website and researched the new album releases to see if there was an overall tone to releases out this year.
The overall tone with pop albums is the face, many albums covers i have looked at features the close up of the artists face, i think this is due to the fact that, audiences can tell straight away that that's the album they want to buy. Also i think the audience can connect more with a photograph of the artists face rather than a location.
Whereas indie/rock albums have a lot of scenery in their albums some of them don't even contain an artist or band member.

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Our digipack will be inspired by these albums.
As our audience is mainly females between the ages of 12-25 our album will have to have a sense of fun, but should also show a level of maturity to target the 20-25 age group.