I was watching the video to Olly Murs' new song 'Troublemaker' and saw a few edits that I think could work well and digi pack ideas. Right at the beginning of the video Olly Murs is introduced by showing three images next to each other with Olly's name in bold in the middle image showing that he is the artist and main character in this video. I like that when they show the girl focus in the video that they do the three shots so that you also see the different outfits as it is quite strong visually. There is a shot as well of Flo Rida in a billboard which I think was very effective especially as there are a lot of them in London as it can could promote are artist normally. I also watched Lily Allen's 'LDN' and even though it isn't in black and white she is seen really bright whereas London is shown dull behind her. So I thought it would be really effective if we could shoot Luna Smalls and have the background black and white and show the colour from her and make the vibrance higher so it is really eye catching, especially as British weather normally is dull and grey it can show her colour even more through the editing.
For our digipack I thought we could do something similar idea to how they opened Olly Murs' video. So I tried to make a similar version with pictures of our artist but we can also make some versions for our back up artist as well so that we have no set backs what so ever. So here is my first try.
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